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The TravelHub team visited the largest international tourism exhibition ITB Berlin 2025, which was held from March 4 to 6 at the Messe Berlin exhibition center. This year, the exhibition brought together more than 5,800 participants from 170 countries and attracted about 100 thousand visitors. The main topics of ITB Berlin 2025 included sustainable tourism, digitalization of the industry and recovery from the pandemic.
The exhibition showcased a variety of cutting-edge technologies that could significantly impact the travel industry. These included artificial intelligence (AI), which is used to improve customer service, analyze data, and streamline booking and management processes, and virtual reality (VR), which allows customers to virtually visit hotels and attractions before booking. Blockchain technology was also discussed, which ensures transaction security and data management. Robotics, which automates various tasks such as guest check-in, baggage delivery, and room cleaning, were also discussed. Biometric technologies, which speed up check-in processes and improve security, were another topic of discussion.
Attending ITB Berlin can bring many benefits to TravelHub. The team has already been able to establish contacts with industry leaders, potential partners and other stakeholders. It has also increased brand awareness among a global audience.
ITB Berlin 2025 has become an important platform for exchanging experiences and establishing new business contacts, which will allow TravelHub to continue to develop and offer its clients the best solutions in the tourism industry.
