Tourism Exhibitions 2026: Date, Venue, Participants

Svetlana Sheleg

Head of the Operations Department

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If you want to successfully grow your travel business, you shouldn’t overlook the important events in this field—exhibitions, forums, and conferences. They play a key role in shaping the industry, offering a convenient platform for sharing experiences, closing deals, and introducing new trends. Business is still recovering from the pandemic, and digitization along with the use of artificial intelligence has become an integral part of many companies’ strategies. Participating in these key events will help you strengthen your market position, expand your collaborations, and be among the first to implement innovative technologies. We’ll show you where tourism exhibitions will take place in 2026. Read on, choose the most exciting event, and start preparing for organizing a business trip with TravelHub.

Key Tourism Events in Russia

MITT 2026 holds a top spot on the tourism exhibition calendar. If your work involves travel across Russia and the CIS, don’t miss this major event. The International Tourism and Hospitality Exhibition will be held in Moscow for the 32nd time—this year it will run from March 11 to 13 at the Crocus Expo MCC. Experts from several dozen countries, both nearby and far-flung (Namibia, Oman, China), will be in attendance. This is an excellent opportunity to establish business connections with distant regions.

The International Tourism Forum “Travel!” is the perfect place to reach a new audience. It will take place in Moscow at VDNKh from June 10 to 14, 2026. If you’re involved in developing unique travel experiences or want to present new trip formats across Russia and the CIS, register and participate in the exhibitions and meetings. A similar event will be held on November 17 and 18 in Sochi—and it’s hard to imagine a more fitting location. The International Tourism Forum (SIFT) offers an excellent platform for business networking with colleagues from various regions of Russia and neighboring countries. Use the service for organizing business trips by TravelHub to attend this exciting event.

International Tourism Exhibitions 2026

From March 3 to 5, the world’s leading tourism industry exhibition—ITB Berlin—will take place in the German capital. For 60 years, this event has gathered professionals from around the globe. It will feature not only various countries but also distinct types of tourism, including medical, adventure, and business travel. In parallel with the exhibition area, an analytics center will operate where experts discuss trends and innovations shaping the future of travel.

The Arabian Travel Market in Dubai (UAE), from May 4 to 7, will bring together participants from the Middle East, Africa, and Asia. The program is packed with highlights: from zones showcasing the latest advances in AI, augmented and virtual reality, and sustainable technologies to IBTM @ ATM sessions discussing the evolution of business travel—along with meetings between the world’s most prestigious tourism brands and affluent buyers. The World Travel Market in the United Kingdom is another key event, taking place from November 3 to 5 in London and gathering several thousand participants from around the world. Special attention will be devoted to innovations and the MICE industry.

These major events set global trends and offer participants the chance to expand their international networks, explore new markets, and implement cutting-edge technologies.

Event Formats

Various formats are actively used at exhibitions and forums:

B2B meetings — face-to-face negotiations between travel companies, national tourism agency representatives, and service providers help close deals and foster long-term collaboration.
Presentations of travel routes and new products — demonstrations of new itineraries, technologies, and services that help elevate your business and attract new audiences.
Educational sessions and master classes — learn about current trends in sustainability, modern marketing techniques, digitalization strategies, and other crucial topics to help you stay competitive in the international market.

Business Tourism and MICE

Special emphasis at international tourism exhibitions is placed on business tourism. This segment is becoming one of the industry’s development priorities—especially as the market recovers from the pandemic. Specialized sections, conferences, and thematic panels geared toward corporate clients and organizers of business events are organized. Here, new technologies, innovative venues, infrastructure development, and corporate services are discussed. Participating in these events is an excellent way to find partners and explore new avenues.

How to Participate in a Tourism Exhibition?

Participating in most major events requires some preparation. If you simply want to browse the exhibition and attend a few sessions, registering on the official event website is usually all you need. The rest is up to you. For those who want to appear as an expert or showcase their company, you will need to register as a participant, pay the fee for using the space, print your presentation materials, prepare your documents, get ready for a business trip, develop a work plan for your staff, arrange corporate flight bookings and hotel reservations, and schedule meetings with potential partners.

Participating in international and Russian hotel business exhibitions in 2026 is a strategic necessity for travel companies, tour operators, hoteliers, and service providers. It’s not only an opportunity to showcase your products and expand your customer base, but also an essential part of professional development. Active involvement in business networking and continuously seeking new and exciting directions are key factors for success in the rapidly changing tourism industry. Don’t postpone the organization of your business trip so you don’t miss out on excellent offers from hotels and airlines. Get started with corporate hotel bookings right now on TravelHub.