South Korea — A Journey to the Land of Contrasts

K-pop, doramas, and kimchi — if these aren’t just foreign words to you, it’s high time to purchase air tickets to South Korea. This is one of the most modern and advanced countries in Asia, while still preserving its unique traditions and national culture. There’s something for everyone here—from ancient palaces and temples to futuristic skyscrapers, from breathtaking natural landscapes to trendy boutiques of cosmetic brands. And if you’re not sure what to do in South Korea, read our article. 

Cities and Landmarks

The attractions of Seoul could be listed endlessly, as the capital is the very heart of South Korea, home to its main cultural and historical monuments. Visit Gyeongbokgung Palace — one of the largest and best-preserved royal residences, the ancient Jogyesa Temple — a place of spiritual serenity and beauty, and Bukchon Village, which is made up of traditional Korean houses. And be sure to take a stroll across the Rainbow Fountain Bridge, which features illuminated displays and a unique water jet system.

Busan — the country’s second-largest city, located along the coast — awaits you with its magnificent Haeundae and Gwangalli beaches, as well as the Jagalchi Market brimming with fresh seafood. Don’t miss a visit to Haedong Yonggungsa Temple — one of the most beautiful Buddhist shrines in the south. Start your hotel search in these cities right now.

And for those who crave something exotic, there’s Jeju Island — a natural paradise with a unique volcanic landscape. Here you can witness the famous Hallasan, the highest volcano in South Korea, explore picturesque waterfalls, and enjoy the beauty of the underwater world in Jeju National Park. This island is perfect for nature lovers and those seeking an active vacation.

Culture and Traditions

South Korean culture has long transcended its borders, and the global craze for K-pop is proof of that. Chances are, you’re familiar with groups like BTS or BLACKPINK — they have millions of fans around the world. If you too appreciate their work, schedule a concert visit during your vacation, but be ready to fight for tickets. All that’s left is to buy air tickets and book a hotel in South Korea. 

While visiting historical landmarks, don’t miss trying on a hanbok — the traditional Korean costume available for rent. This will let you feel like a character straight out of a folk tale and capture atmospheric photos against some of Korea’s most beautiful backdrops. And be sure not to miss the chance to take part in one of the many festivals — each with its own theme and traditional events.

Cuisine and Food

What’s a must-do in South Korea? Try the local food. One of the main symbols is kimchi, a spicy fermented cabbage served with almost every meal. Other popular options include rice, kimbap (rice and vegetable rolls), samgyeopsal (grilled pork belly), and ramen (noodle soup). But be cautious—locals use plenty of red pepper, and the heat can knock even an experienced foodie off their feet. Street food is a whole other story: sample tteokbokki (rice cakes in sauce), bulgogi (grilled marinated meat), or the famous corn dogs. 

Shopping and Markets 

If you’re wondering what to buy in South Korea as a souvenir for your loved ones, head over to Myeongdong. This is Seoul’s premier shopping district, where you’ll find premium apparel, popular K-beauty cosmetics, and plenty of souvenirs—from Korean face masks and tea sets to traditional jewelry.

Korean cosmetic boutiques aren’t just shops. Many offer special services ranging from consultations with beauty experts to rejuvenating treatments, and their interiors often feature interesting and unexpected design elements — definitely worth a visit.

Another sure-win option is Namdaemun Market, which offers unique handmade items such as ceramics, fabrics for making hanbok, antiques, and memorable travel souvenirs. And for fresh seafood, head to Noryangjin. It’s one of the most interesting spots in Korea.

Nature and Parks 

Seoraksan National Park is famed for its picturesque mountains, with peaks over 1,700 meters. Here, you can hike along trails offering breathtaking views of valleys and waterfalls. In Seoul, Namsan Park provides green escapes right alongside urban high-rises. It’s also home to the famous Namsan Tower, which offers panoramic views of the city.

On Jeju Island, you’ll find the Cheonban and Cheonjiyeon waterfalls — some of the country’s most stunning natural attractions. A visit to the Manjanggul Lava Tube is also a must for an unforgettable experience.

Transportation

To see all of Korea’s popular spots, take advantage of the convenient public transportation system. Seoul’s subway network covers every area of the city, and a T-money card lets you easily pay for rides on the metro, buses, or taxis without cash. Taxis are readily available, and you can also request a car via mobile apps or hail one on the street. 

Travel Tips

• We’ll answer this right away: you need a visa to enter South Korea, and without one citizens of the Republic of Belarus will not be allowed in. Contact a visa agency or get the details directly from the Embassy of the Republic of Korea in Minsk.
• It’s best to have cash on hand in South Korean won, although credit cards are accepted in almost all places. 
• Even though South Korea is known as one of the safest countries in the world, it’s important to take common-sense precautions. Don’t leave valuables unattended in crowded areas, avoid displaying large amounts of cash, and refrain from wearing expensive jewelry. 

South Korea is an amazing destination for those seeking a blend of ancient traditions and modern technology. Plan your trip in advance with TravelHub. Discover our hotel booking service and start your flight search right away. We also offer transfers, tours, and excursions around the world at great prices.