What is MICE tourism?

The travel industry is developing every year. Today, standard summer holidays have become the most common occurrence. And the tourism industry is forced to look for new destinations to attract potential customers. One of the solutions was MICE tourism, or business tourism . Let's understand its features and secrets of popularity.

What does MICE mean?

Where do we start? Of course, from the name. MICE has nothing to do with mice, because that’s how this word is translated from English. This abbreviation has a much greater meaning and is deciphered as follows:

• M - meetings - business meetings;
• I - incentives - incentive events, motivational events, team building;
• C - conferences - conferences, forums, master classes, seminars;
• E - exhibitions - exhibitions.

By the way, the last letter has another interpretation option - events. In some cases, it allows you to briefly step away from the work rhythm and plunge headlong into corporate holidays. At the same time, any MICE tourism event is aimed at developing a business, project, employees and establishing contacts and connections with potential partners during networking.

What are the advantages of MICE tourism?

Obviously, this type of travel allows companies to organize an offsite event without interrupting work. This approach satisfies the interests of the team and increases its loyalty. However, the benefits don't end there. Here are the bonuses this format has:

• This is a great way to travel, relax, get acquainted with new countries and improve professional skills without interrupting your work process.
• Combining the stick in the form of work tasks and the carrot in the form of an extraordinary trip increases efficiency.
• Management and subordinates build trust and align themselves with achieving common goals.
• The event provides an opportunity to loudly express yourself in the business community, attract investors and clients to cooperation and realize your potential.
• This type of tourism increases the attractiveness of a particular city, region or country in which it is held.

Main features of MICE tourism

And here are the features that make business tourism so special.

Time limits

Any event that takes place as part of a business trip has its own requirements and goals, for example, industrial tourism . In addition, they are carried out according to a pre-agreed plan during a specific period.

Locations

In most cases, luxury hotels , resorts or business centers are chosen for MICE tourism , where they have everything for comfortable work and leisure.

Circle of participants

You already know who business tourists are. These events are aimed at them. As a rule, businessmen can boast of great authority in their field and an impressive budget.

Tourist orientation

It doesn’t matter whether you organize the trip yourself or use the services of a specialized company, the end result will be a combination of various activities, accommodation at the resort, entertainment events and networking.

The TravelHub team is ready to assist you at any stage.